signature collection

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THE SIGNATURE COLLECTION

A 3-step ritual that embodies a minimalist approach with maximum performance.

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HAIR + SCALP COLLECTION

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DEVELOPED BY A HAIR STYLIST

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COMPLIMENTARY SAMPLES

CLEAN INGREDIENTS

CRUELTY FREE

BUTTERFLY MARK

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The Emotion of haircare

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Wendy Iles Wendy Iles

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Internationally acclaimed celebrity hairstylist + founder of Iles Formula

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Elle
Harper's Bazaar Beauty Icon logo with '2025' and 'Harper's Bazaar' text on a white background
Allure Best of Beauty Award Winner 2023 logo on a white background
Marie Claire Hair Awards Winner 2025 badge with pink and black text on a white background
Circular logo for 'Oval Daily Beauty O-Wards 2023' on a pink background
Circular badge with 'She Finds' 2025 winner text on a red background
Award badge for 'Winner' in the 'Future of Beauty Awards 2024' with Genesis House and Foundermade.